Black Diamond

Black Diamond Equipment, the iconic climbing and ski gear manufacturer, needed a new site that could fully harness the power of their storytelling while integrating a seamless e-commerce experience for nearly 3000 SKUs. Tapping into our passion for the outdoors, we delivered a content-rich experience that stays true to their heritage of industry-defining catalogs. Shopping is powered by Magento, the world’s fastest growing e-commerce platform. To manage BD’s Journal content, Flash modules, product and promotions, Swift developed a fully custom Zend-based CMS. Post-launch, BD hired Swift to tackle their ERP integration, Pro Purchase website, and localization of the site across 3 languages and 51 countries.