Black Diamond

Black Diamond Equipment, the iconic climbing and ski gear manufacturer, needed a new site that could fully harness the power of their storytelling while integrating a seamless e-commerce experience for nearly 3000 SKUs. Tapping into our passion for the outdoors, we delivered a content-rich experience that stays true to their heritage of industry-defining catalogs. Shopping is powered by Magento, the world’s fastest growing e-commerce platform. To manage BD’s Journal content, Flash modules, product and promotions, Swift developed a fully custom Zend-based CMS. Post-launch, BD hired Swift to tackle their ERP integration, Pro Purchase website, and localization of the site across 3 languages and 51 countries.

Nike SportMusic Blog

When Nike+ showed that music can actually inspire people to run faster, farther and more often, Nike called Swift to turn it up to 11. Drawing from our love of music and sport, we built the Nike SportMusic Blog, a venue dedicated to the discovery and discussion of the world’s best running tunes. Swift currently creates all blog content, including artist and athlete video interviews, running playlists, and posts detailing our never-ending quest for the perfect PowerSong.

Legacy Health

Legacy Health understands the need to put the patient first. Throughout their entire network of hospitals and clinics, patient-centered care is priority. With their website, Legacy and Swift actively collaborate on ways to make their online experience patient-centered as well. Swift acts as the adjunct interactive marketing team, helping Legacy Health better reach their customers through integrated campaigns, usability and website optimizations, and ensuring they are delivering relevant information to their patients and community at large.

Hawaiian Airlines

Measuring success online is more than just the completion of a purchase. Hawaiian Airlines recognizes this, and hired Swift to review and revamp their measurement strategy and Omniture implementation. Swift and Hawaiian collaborated in better measuring their customer segments, identifying key site engagement points, and establish a platform of measurement that allows Hawaiian to better understand and respond to their customer preferences to provide the best travel options possible. 

Nike SportMusic

Not only does your iPod talk to your running shoes thanks to Nike+, star athletes like Lance Armstrong and Serena Williams can talk to you while you workout with Nike SportMusic.  We’ve been involved with this project since its inception more than three years ago, and we’ve produced numerous workouts ever since.  Everything from concepting the workout to choosing the music, to managing the voiceovers and, of course, getting our butts kicked (and into shape) doing the workouts.

Lacrosse Footwear

When LaCrosse Footwear decided to unveil a new brand identity and updated logo, they hired Swift to produce a re-designed website that reflected the new branding. Our creative team worked with LaCrosse to design an intuitive eCommerce site that appealed to their diverse group of consumers and highlighted the new look and feel of the company.

Nike+ Gym

Nike+ has taken its innovative training tools indoors with Nike+ Gym, and Swift was there to get it out to the cardio-cranking masses. We built a website on the Nike Operating System that showcases how to use Nike+ with your iPod to make every workout count, because we believe that no one should sweat aimlessly.

Solstice Outdoor

Solstice, the legendary Oregon outdoor apparel manufacturer, brought Swift on to revamp their online presence and build their first eCommerce website. With a limited budget and short timeline, we created a simple, templated site using Magento eCommerce as the back-end. Then we embedded a custom CMS into the admin tool so updates could be handled by an in-house Project Manager. We were so sorry to see this iconic Oregon brand fall victim to the economic downturn. You’ll have to take our work for it – the site was great.

RYZ

The Swift Collective has played an integral role in the rise of RYZ, a shoe design company that lets the customer define greatness. This community website is loaded with user-generated content where anyone can submit their own designs, share their creativity, and showcase their own personal style. We helped them define their greatness by naming the company, creating the initial brand identity and voice, and designed their first website.

SPARQ Training

SPARQ’s the SAT of athletic ability, providing sport-specific analysis of athleticism and targeted training tools to improve performance. When it came time to communicate their message, Swift was enlisted to design and produce training brochures that would resonate with key consumer groups: trainers, athletes, coaches and parents. The end result was a versatile little number that could be tailored to any of their audiences for any sport.

Nike’s Beijing Olympic Website

Nike hired Swift to produce the 2008 Beijing Olympic Website. Swift played in integral role in the conceptual development of the site as well as oversaw the collaboration of multiple agencies providing content to the site. Each agency played a key role in the creation of the website and Swift was hired to make sure that communication flowed between parties, assets were shared in a timely way and deadlines were met.

The Snowman Foundation

The Snowman Foundation has been giving the gift of music to children since 1995 in the form of generous grants to schools and community organizations. Until 2006, the nonprofit primarily raised funds through events like its annual “Ten Grands” concert. That is, until we updated the organization’s logo and created a charming website that enables supporters to donate online any time of the year.