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	<title>Swift Collective</title>
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	<link>http://swiftcollective.com</link>
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		<title>Outrigger Hotels Hawaii</title>
		<link>http://swiftcollective.com/outrigger/</link>
		<comments>http://swiftcollective.com/outrigger/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 21:20:04 +0000</pubDate>
		<dc:creator>maren</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/?p=470</guid>
		<description><![CDATA[


Outrigger Hotels Hawaii
As a 60+ year old, family-owned Hawaii hospitality company, Outrigger owns and manages a diverse portfolio of properties throughout the Hawaiian islands, Guam, Thailand, Australia and the South Pacific. Ensuring their equally diverse web presence is performing well is critical to their business. Outrigger hired Swift Collective to provide ongoing analytics and measurement [...]]]></description>
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<p><a href="http://swiftcollective.com/outrigger/lg_outrigger/" rel="attachment wp-att-471"><img src="http://swiftcollective.com/v3/wp-content/uploads/2010/03/LG_OUTRIGGER.jpg" alt="" title="LG_OUTRIGGER" width="581" height="436" class="alignnone size-full wp-image-471" /></a></p>
<div id="workblurb">
<h3>Outrigger Hotels Hawaii</h3>
<p>As a 60+ year old, family-owned Hawaii hospitality company, <a href="http://outrigger.com">Outrigger</a> owns and manages a diverse portfolio of properties throughout the Hawaiian islands, Guam, Thailand, Australia and the South Pacific. Ensuring their equally diverse web presence is performing well is critical to their business. Outrigger hired Swift Collective to provide ongoing analytics and measurement support for all websites and online marketing efforts to maximize and optimize each asset and provide the best return.</div>
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		<item>
		<title>Black Diamond</title>
		<link>http://swiftcollective.com/black-diamond/</link>
		<comments>http://swiftcollective.com/black-diamond/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 23:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=1</guid>
		<description><![CDATA[


Black Diamond
Black Diamond Equipment, the iconic climbing and ski gear manufacturer, needed a new site that could fully harness the power of their storytelling while integrating a seamless e-commerce experience for nearly 3000 SKUs. Tapping into our passion for the outdoors, we delivered a content-rich experience that stays true to their heritage of industry-defining catalogs. [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/1.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img src="http://swiftcollective.com/v3/wp-content/uploads/2009/10/LG_BD_op21.jpg" alt="LG_BD_op2" title="LG_BD_op2" width="581" height="436" class="alignnone size-full wp-image-366" /></p>
<div id="workblurb">
<h3>Black Diamond</h3>
<p><a href="http://www.blackdiamondequipment.com" target="_blank">Black Diamond Equipment</a>, the iconic climbing and ski gear manufacturer, needed a new site that could fully harness the power of their storytelling while integrating a seamless e-commerce experience for nearly 3000 SKUs. Tapping into our passion for the outdoors, we delivered a content-rich experience that stays true to their heritage of industry-defining catalogs. Shopping is powered by Magento, the world&#8217;s fastest growing e-commerce platform. To manage BD&#8217;s Journal content, Flash modules, product and promotions, Swift developed a fully custom Zend-based CMS. Post-launch, BD hired Swift to tackle their ERP integration, Pro Purchase website, and localization of the site across 3 languages and 51 countries.</div>
]]></content:encoded>
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		<item>
		<title>Nike SportMusic Blog</title>
		<link>http://swiftcollective.com/nike-sportmusic-blog/</link>
		<comments>http://swiftcollective.com/nike-sportmusic-blog/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 08:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=138</guid>
		<description><![CDATA[


Nike SportMusic Blog
When Nike+ showed that music can actually inspire people to run faster, farther and more often, Nike called Swift to turn it up to 11. Drawing from our love of music and sport, we built the Nike SportMusic Blog, a venue dedicated to the discovery and discussion of the world’s best running tunes. [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/138.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><a href="http://www.nikesportmusic.com"><img class="size-full wp-image-154" title="LG_NSM_BLOG" src="http://swiftcollective.com/v3/wp-content/uploads/2009/10/LG_NSM_BLOG.jpg" alt="Nike Sport Music Blog" width="581" height="436" /></a></p>
<div id="workblurb">
<h3>Nike SportMusic Blog</h3>
<p>When Nike+ showed that music can actually inspire people to run faster, farther and more often, Nike called Swift to turn it up to 11. Drawing from our love of music and sport, we built the <a href="http://inside.nike.com/blogs/nikerunning_sportmusic-en_US/" target="_blank">Nike SportMusic Blog</a>, a venue dedicated to the discovery and discussion of the world’s best running tunes. Swift currently creates all blog content, including artist and athlete video interviews, running playlists, and posts detailing our never-ending quest for the perfect PowerSong.</div>
]]></content:encoded>
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		<item>
		<title>Hawaiian Airlines</title>
		<link>http://swiftcollective.com/hawaiian-airlines/</link>
		<comments>http://swiftcollective.com/hawaiian-airlines/#comments</comments>
		<pubDate>Mon, 01 Jan 2007 20:46:40 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=318</guid>
		<description><![CDATA[


Hawaiian Airlines
Measuring success online is more than just the completion of a purchase. Hawaiian Airlines recognizes this, and hired Swift to review and revamp their measurement strategy and Omniture implementation. Swift and Hawaiian collaborated in better measuring their customer segments, identifying key site engagement points, and establish a platform of measurement that allows Hawaiian to [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/318.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_HAWAIIAN.jpg" alt="LG_HAWAIIAN" title="LG_HAWAIIAN" width="581" height="436" class="alignnone size-full wp-image-179" /></p>
<div id="workblurb">
<h3>Hawaiian Airlines</h3>
<p>Measuring success online is more than just the completion of a purchase. <a href="http://www.hawaiianair.com/Pages/Index.aspx" target="_blank">Hawaiian Airlines</a> recognizes this, and hired Swift to review and revamp their measurement strategy and Omniture implementation. Swift and Hawaiian collaborated in better measuring their customer segments, identifying key site engagement points, and establish a platform of measurement that allows Hawaiian to better understand and respond to their customer preferences to provide the best travel options possible. </div>
]]></content:encoded>
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		</item>
		<item>
		<title>Pacifica</title>
		<link>http://swiftcollective.com/pacifica/</link>
		<comments>http://swiftcollective.com/pacifica/#comments</comments>
		<pubDate>Sun, 01 Jan 2006 21:04:15 +0000</pubDate>
		<dc:creator>maren</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/?p=451</guid>
		<description><![CDATA[


Pacifica
Pacifica believes that you should love what you do and do what you love.  Well, we love working with them as a strategic digital partner on ways to enhance the performance of their website.  With Pacifica’s ever-expanding product line of scented candles, perfumes, body washes and lotions, Swift works with the internal marketing [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/451.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img src="http://swiftcollective.com/v3/wp-content/uploads/2006/01/LG_PACIFICA.jpg" alt="" title="LG_PACIFICA" width="581" height="436" class="alignnone size-full wp-image-453" /></a></p>
<div id="workblurb">
<h3>Pacifica</h3>
<p><a href="http://pacificaperfume.com">Pacifica</a> believes that you should love what you do and do what you love.  Well, we love working with them as a strategic digital partner on ways to enhance the performance of their website.  With Pacifica’s ever-expanding product line of scented candles, perfumes, body washes and lotions, Swift works with the internal marketing team to keep the site fresh and market their products via in-depth analytics, email and search marketing. Check out the different fragrances at <a href="http://pacificaperfume.com">Pacifica</a> – we’re convinced you’ll find one that suits you!</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Legacy Health</title>
		<link>http://swiftcollective.com/legacy-health/</link>
		<comments>http://swiftcollective.com/legacy-health/#comments</comments>
		<pubDate>Sun, 02 Jan 2005 00:02:21 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=323</guid>
		<description><![CDATA[


Legacy Health
Legacy Health understands the need to put the patient first. Throughout their entire network of hospitals and clinics, patient-centered care is priority. With their website, Legacy and Swift actively collaborate on ways to make their online experience patient-centered as well. Swift acts as the adjunct interactive marketing team, helping Legacy Health better reach their [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/323.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_LEGACY.jpg" alt="LG_LEGACY" title="LG_LEGACY" width="581" height="436" class="alignnone size-full wp-image-182" /></p>
<div id="workblurb">
<h3>Legacy Health</h3>
<p><a href="http://www.legacyhealth.org" target="_blank">Legacy Health</a> understands the need to put the patient first. Throughout their entire network of hospitals and clinics, patient-centered care is priority. With their website, Legacy and Swift actively collaborate on ways to make their online experience patient-centered as well. Swift acts as the adjunct interactive marketing team, helping Legacy Health better reach their customers through integrated campaigns, usability and website optimizations, and ensuring they are delivering relevant information to their patients and community at large.</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike SportMusic</title>
		<link>http://swiftcollective.com/nike-sportmusic/</link>
		<comments>http://swiftcollective.com/nike-sportmusic/#comments</comments>
		<pubDate>Thu, 01 Jan 2004 19:29:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=136</guid>
		<description><![CDATA[


Nike SportMusic
Not only does your iPod talk to your running shoes thanks to Nike+, star athletes like Lance Armstrong and Serena Williams can talk to you while you workout with Nike SportMusic.  We’ve been involved with this project since its inception more than three years ago, and we’ve produced numerous workouts ever since.  Everything from [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/136.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><a href="http://www.itunes.com"><img class="size-full wp-image-186" title="LG_NSM" src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_NSM.jpg" alt="Nike Sport Music" width="581" height="436" /></a></p>
<div id="workblurb">
<h3>Nike SportMusic</h3>
<p>Not only does your iPod talk to your running shoes thanks to Nike+, star athletes like Lance Armstrong and Serena Williams can talk to you while you workout with Nike SportMusic.  We’ve been involved with this project since its inception more than three years ago, and we’ve produced numerous workouts ever since.  Everything from concepting the workout to choosing the music, to managing the voiceovers and, of course, getting our butts kicked (and into shape) doing the workouts.</p></div>
]]></content:encoded>
			<wfw:commentRss>http://swiftcollective.com/nike-sportmusic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lacrosse Footwear</title>
		<link>http://swiftcollective.com/lacrosse-footwear/</link>
		<comments>http://swiftcollective.com/lacrosse-footwear/#comments</comments>
		<pubDate>Wed, 01 Jan 2003 20:33:14 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=194</guid>
		<description><![CDATA[


Lacrosse Footwear
When LaCrosse Footwear decided to unveil a new brand identity and updated logo, they hired Swift to produce a re-designed website that reflected the new branding. Our creative team worked with LaCrosse to design an intuitive eCommerce site that appealed to their diverse group of consumers and highlighted the new look and feel of [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/194.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><a href="http://www.lacrossefootwear.com"><img class="size-full wp-image-181" title="LG_LACROSSE" src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_LACROSSE.jpg" alt="Lacrosse Footwear" width="581" height="436" /></a></p>
<div id="workblurb">
<h3>Lacrosse Footwear</h3>
<p>When <a href="http://www.lacrossefootwear.com/" target="_blank">LaCrosse Footwear</a> decided to unveil a new brand identity and updated logo, they hired Swift to produce a re-designed website that reflected the new branding. Our creative team worked with LaCrosse to design an intuitive eCommerce site that appealed to their diverse group of consumers and highlighted the new look and feel of the company.</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Solstice Outdoor</title>
		<link>http://swiftcollective.com/solstice-outdoor/</link>
		<comments>http://swiftcollective.com/solstice-outdoor/#comments</comments>
		<pubDate>Tue, 01 Jan 2002 22:24:41 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=279</guid>
		<description><![CDATA[


Solstice Outdoor
Solstice, the legendary Oregon outdoor apparel manufacturer, brought Swift on to revamp their online presence and build their first eCommerce website. With a limited budget and short timeline, we created a simple, templated site using Magento eCommerce as the back-end. Then we embedded a custom CMS into the admin tool so updates could be [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/279.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img class="size-full wp-image-189" title="LG_SOLSTICE" src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_SOLSTICE.jpg" alt="Solstice Outdoor" width="581" height="436" /></p>
<div id="workblurb">
<h3>Solstice Outdoor</h3>
<p>Solstice, the legendary Oregon outdoor apparel manufacturer, brought Swift on to revamp their online presence and build their first eCommerce website. With a limited budget and short timeline, we created a simple, templated site using Magento eCommerce as the back-end. Then we embedded a custom CMS into the admin tool so updates could be handled by an in-house Project Manager.  We were so sorry to see this iconic Oregon brand fall victim to the economic downturn.  You&#8217;ll have to take our work for it &#8211; the site was great.</p></div>
]]></content:encoded>
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		<item>
		<title>Nike+ Gym</title>
		<link>http://swiftcollective.com/nike-gym/</link>
		<comments>http://swiftcollective.com/nike-gym/#comments</comments>
		<pubDate>Tue, 01 Jan 2002 22:06:13 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=259</guid>
		<description><![CDATA[


Nike+ Gym
Nike+ has taken its innovative training tools indoors with Nike+ Gym, and Swift was there to get it out to the cardio-cranking masses. We built a website on the Nike Operating System that showcases how to use Nike+ with your iPod to make every workout count, because we believe that no one should sweat [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/259.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img class="size-full wp-image-184" title="LG_NIKEGYM" src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_NIKEGYM.jpg" alt="Nike+ Gym" width="581" height="436" /></p>
<div id="workblurb">
<h3>Nike+ Gym</h3>
<p>Nike+ has taken its innovative training tools indoors with <a href="http://nikerunning.nike.com/nikeos/p/nikeplusgym/en_US/index.html" target="_blank">Nike+ Gym</a>, and Swift was there to get it out to the cardio-cranking masses. We built a website on the Nike Operating System that showcases how to use Nike+ with your iPod to make every workout count, because we believe that no one should sweat aimlessly.
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SPARQ Training</title>
		<link>http://swiftcollective.com/sparq-training/</link>
		<comments>http://swiftcollective.com/sparq-training/#comments</comments>
		<pubDate>Sat, 01 Jan 2000 20:35:46 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/v3/?p=197</guid>
		<description><![CDATA[


SPARQ Training
SPARQ’s the SAT of athletic ability, providing sport-specific analysis of athleticism and targeted training tools to improve performance. When it came time to communicate their message, Swift was enlisted to design and produce training brochures that would resonate with key consumer groups: trainers, athletes, coaches and parents. The end result was a versatile little [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/197.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><a href="http://www.sparqtraining.com"><img class="size-full wp-image-190" title="LG_SPARQ" src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_SPARQ.jpg" alt="SPARQ Training" width="581" height="436" /></a></p>
<div id="workblurb">
<h3>SPARQ Training</h3>
<p>SPARQ’s the SAT of athletic ability, providing sport-specific analysis of athleticism and targeted training tools to improve performance. When it came time to communicate their message, Swift was enlisted to design and produce training brochures that would resonate with key consumer groups: trainers, athletes, coaches and parents. The end result was a versatile little number that could be tailored to any of their audiences for any sport.
</p></div>
]]></content:encoded>
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		<title>Nike Lab</title>
		<link>http://swiftcollective.com/nike-lab/</link>
		<comments>http://swiftcollective.com/nike-lab/#comments</comments>
		<pubDate>Fri, 01 Jan 1999 21:23:52 +0000</pubDate>
		<dc:creator>lizvalentine</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://swiftcollective.com/?p=396</guid>
		<description><![CDATA[


Nike’s Beijing Olympic Website
Nike hired Swift to produce the 2008 Beijing Olympic Website. Swift played in integral role in the conceptual development of the site as well as oversaw the collaboration of multiple agencies providing content to the site. Each agency played a key role in the creation of the website and Swift was hired [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://swiftcollective.com/v3/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/v3/wp-content/thumbnails/396.gif&amp;w=143&amp;h=107&amp;zc=1&amp;ft=gif' alt='post thumbnail' /></p>
<p><img src="http://swiftcollective.com/v3/wp-content/uploads/2009/11/LG_NIKELAB.jpg" alt="LG_NIKELAB" title="LG_NIKELAB" width="581" height="436" class="alignnone size-full wp-image-397" /></p>
<div id="workblurb">
<h3>Nike’s Beijing Olympic Website</h3>
<p>Nike hired Swift to produce the <a href="http://www.nike.com/nikelab/site.html?en_US#/" target="_blank">2008 Beijing Olympic Website</a>. Swift played in integral role in the conceptual development of the site as well as oversaw the collaboration of multiple agencies providing content to the site. Each agency played a key role in the creation of the website and Swift was hired to make sure that communication flowed between parties, assets were shared in a timely way and deadlines were met.</div>
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