Nike SportMusic

Not only does your iPod talk to your running shoes thanks to Nike+, star athletes like Lance Armstrong and Serena Williams can talk to you while you workout with Nike SportMusic.  We’ve been involved with this project since its inception more than three years ago, and we’ve produced numerous workouts ever since.  Everything from concepting the workout to choosing the music, to managing the voiceovers and, of course, getting our butts kicked (and into shape) doing the workouts.